APP Electrical launches our fresh new look!

Over the last few months, we’ve been refreshing the way we communicate our services to better describe the difference APP Electrical makes to our homeowner and commercial customers across Cardiff, Pontyclun and South Wales, helping our business to grow even more in the coming years.

A fresh new logo and brand messages have been created, our website has been refreshed, and you should start to see our new look online, on the road and in print in the months ahead!

So what have we been up to?

Switched on electricians for your South Wales home or business property

In your reviews, our customers rate APP Electrical for our fantastic service, fast responses, electrical expertise and the care we take to look after your home or business property during a job.

We’re “switched on”! You can expect an APP team that’s active, bright, careful, intelligent, knowledgeable and more, with a play on words that nods to our electrical work.

Our new mission statement tells you what to expect from us and the difference we make:

“To safely power and protect South Wales homes and businesses with reliable, responsive and expertly-delivered electrical services from a switched on team.”

You’ll spot “switched on” in our fresh logo and strapline.

Meet Sparky!

Sparky’s the newest member of our team.

Look out for him on our socials, in print ads and online, giving you top tips for electrical safety and care, and reminding you of those all-important jobs that help to keep your home or business up and running.

Got an electrical emergency? Want to upgrade your lighting? Planning an extension? Think Sparky, think APP Electrical.

APP Electrical: Your local Which? Trusted Trader

The Which? Trusted Trader scheme endorses reputable local tradespeople, giving consumers confidence in choosing trades which have been rigorously assessed by trading standards professionals.

APP Electrical is now a Which? Trusted Trader, following assessment including financial health checks, customer satisfaction references, examination of our business procedures, and an interview.

APP Electrical agrees to comply with the Which? Trusted Trader Code of Conduct, making us accountable to you on every job. Your home or business is in safe hands with APP! 

Investing & growing in South Wales

The skills across our APP Electrical team are really versatile.

Whether you simply need some new sockets or switches in your home, you’re planning power to an extension, or you’re upgrading the lighting at your business property, APP Electrical reaches you quickly with great advice, knowledge and recommendations to achieve the result you’re looking for.

Our refreshed website contains much more information about the homeowner and commercial electrical services we offer, and the site will continue to grow in the coming months too with more services, more projects and more updates from our team.

What does all this mean for you? 

We’re still the same team, led by Andy and delivering the customer service excellence you know us for.

Our fresh brand, Which? Trusted Trader endorsement and more services gives you reassurance that we’re investing in our business to make sure you can continue to rely on us for years to come, while giving us a unique look and message that we hope will appeal to many more homeowners and businesses in Cardiff, Pontyclun, Caerphilly and everywhere in between!

Andy says:

“Having established APP Electrical over the last 6 years or so as a successful electrician for homeowners and commercial customers in the local area, we wanted to properly communicate what makes us different.

APP is highly-rated and recommended, with a fantastic team and customers across Cardiff and South Wales. We’re proud of our reputation, and it was time to shout about it!

The fresh brand and our investment in the growth of the business demonstrates our commitment to our communities, our customers and our team, developing new electrician talent and creating opportunities for young people. We’re excited for the future!”

 

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We worked with Ally Marketing throughout our brand development and website project, including marketing consultancy to define our brand messages, followed by website development, copywriting, and ongoing marketing management.